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Reuse, in the broadest sense, means any activity that lengthens the life of an item. The essence of reuse is that it preserves some or all of the energy and materials that went into making an item. Reuse is often confused with recycling; even those engaged in reuse frequently refer to it as recycling. However, with few exceptions, reuse is more effective than recycling in reducing waste, conserving energy and resources, and minimizing pollution.